How the Label Makes the Brand

One wouldn’t think something as small as a clothing label or hang tag could be so important. And yet it is — labels and hang tags reflect the quality of a product, which can make-or-break a brand. We spoke with an executive at leading label manufacturer Accent Labels to learn more, and we also spoke with a retail branding expert to gain insight into how labels and hang tags reflect a brand’s image.

Rob Cannon, Vice President at Montreal-based Accent Labels, explained the importance of ‘getting it right’, whether it be a clothing label in the collar, or a hang tag providing pricing and other information. He said that a number of brands his company works with demand that a label be consistent no matter where in the world the product is manufactured or sold.

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