M0851 Launches Mall Expansion Strategy

Upscale Montreal-based leather and fashion brand m0851 is expanding its base of stores as well as its real estate strategy, as it increasingly focuses on opening in malls. Its next location will be in a prominent retail space, located at an entrance to North America’s busiest shopping centre — CF Toronto Eaton Centre.

Currently under construction and expected to open in early December, m0851’s Eaton Centre unit will be adjacent to the busy ground-level Queen Street entrance to the downtown shopping centre. The 3,000 square foot m0851 square foot store replaces footwear retailer Town Shoes, which relocated in September to a slightly larger space within the mall. The new m0851 features exceptional street exposure from multiple windows along Queen Street West (just west of Yonge Street) as well as a strategic mall entrance from within the shopping centre. Directly across the street are the main entrances to Canada’s flagship Saks Fifth Avenue and Hudson’s Bay stores.

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